FOR LUXURY DESIGN BUSINESSES ON THE RISE

Hopefully by now you've thought about your values friend and have some sense of them.

Whether you did the formal exercise, dug through your meetings, or just got clearer on what matters.

Now the real question: where do your values live? That is, where can you keep them so you  (and your organization) are certain to use them.

Because context only helps if you can find it. If your values are stuck in your head or scattered across notebooks, they won't show up when you're making decisions at 2 PM on a Tuesday. 

Or when you're asking AI to think with you and you get generic garbage because you forgot to hand it the filter.

Some people keep them in a doc. Some use Notion. Others use Google Drive or OneDrive as a place they can actually find them. 

The where matters less than the fact that it's a place you (and AI) can easily grab or reference them.

Think of it as a context library. A central intelligence layer. Not something you have to invent or buy, just a concept. A place where the stuff that matters to decisions lives, so you can hand it to AI when you need a thought partner that actually knows who it's talking to.

The Declaration of Independence was a piece of paper. But it was a piece of paper everyone could point to. That's what made it work. Same goes for your values.

WEEK 4 EXPERIMENT: 

Use AI to help you make a real decision.

Something you've been sitting on. Something that matters. Maybe it's a hire. Maybe it's whether to take on that client who wants everything white and nothing in writing. 🫠

Here's a R.I.P.E. prompt to try. (Framework refresher here)

R: You are an executive coach who has worked with luxury residential design firms for 20 years. You understand the tension between creative vision and business reality.

I: I need to make a decision about [specific decision — hiring a new designer, taking on a difficult client, investing in a showroom renovation, ending a vendor relationship]. Here is what I know: [share the context — budget, timeline, team capacity, personal reservations]. My core values are: [paste your values here].

P: Ask me two questions about what I'm not seeing. Then give me a clear recommendation with the risks of each option, and tell me which choice aligns most closely with the values I've shared.

E: A one-paragraph recommendation plus a brief risk assessment for each option. No more than 200 words total.

Feed your values in as part of that context (and anytime you are using AI this week). See if it changes the conversation.

Then hit reply and let me know how it went.

(oh - and select Plaud recording devices are 20% off until Sunday) 

xo,

P.S. A new episode of Elevated is out this week. Listen here.

FieryFX.com